Adobe Illustrator, Photoshop
TOOLS USED
The project was eventually shelved when the polls started showing signs of a Liberal party win. BlueBox was no longer a relevant service offering. It was a good lesson in how quickly political work can change course, and the identity still stands on its own.
YEAR
Fall 2024
OUTCOME
Summa Strategies' clients who may need to prepare for a parliamentary change from Liberal to Conservative. Polls at the time were leaning heavily towards a Conservative win, and when a major political shift like this happens, clients need to be prepared to drastically alter their political strategies and messaging.
AUDIENCE
Summa Strategies and a partner firm
CLIENT
PROJECT DETAILS:
BlueBox – Branding
Summa Strategies and a partner firm planned to launch BlueBox, a sub-brand helping clients shift from a Liberal government to a Conservative one ahead of the federal election. I created its brand identity: logo, colours, branded assets and a deck template.