top of page
2020 — present
TOOLS USED
Adobe After Effects
YEAR
The first few were such a hit that Summa made the series permanent. Every new employee now gets one.
OUTCOME
Current and potential clients. For example, a health-sector organization seeing that a new hire spent years in the Minister of Health's office has a concrete reason to trust Summa with their file.
AUDIENCE
PROJECT DETAILS:
NEW-HIRE SPOTLIGHT VIDEO SERIES
Summa wanted to introduce new team members, and the original plan was a simple social post with a headshot. I pitched something better: short animated spotlight videos covering each person's background and areas of expertise. I scripted, designed and animated each one. (The example below uses filler copy and images.)
bottom of page