Figma, WordPress, Elementor
TOOLS USED
YEAR
Fall 2025
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Worked back and forth with the client through wireframes, mockups and final design, covering both languages and several custom post templates
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Wrote a 70+ page instruction manual so the client could manage the site themselves
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Ran a training session and kept supporting them for months after launch
OUTCOME
Visitors can now find what they need and the client has a much easier time keeping the website up to date, including the French side
WHAT I DID
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Outdated design and unintuitive navigation
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Repetitive home page banners that didn't link properly, plus broken links elsewhere
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Inconsistent fonts and colours, and responsiveness issues
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Out-of-date sections that promoted events from the previous year instead of upcoming events
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A French site completely out of sync with the English one
PROBLEM
A national retail industry association
CLIENT
Current members, potential members, and MPs, staff and policy-makers looking to learn more
AUDIENCE
[MOCKUP]
[PAGES NOW INCLUDE INTERACTIVE ELEMENTS]
[HOME PAGE / FOOTER]
[BEFORE]
Bottom banner promotes last year's iteration of a recurring event, broken links, white space, outdated copyright notice
[AFTER]
Nav is broken down by group for ease of use, all links work, copyright notice auto-updates every year, contact info and language buttons are added where users expect to find them
[HOME PAGE / HEADER]
[BEFORE]
Hero banner displayed several slides with outdated events, broken links, and missing images; nav was not intuitive and displayed broken links; website did not keep consistent branding; event section displayed irrelevant info and upcoming events were not added
[AFTER]
Intuitive navigation, stronger brand identity, sidebar for prominent news or promotion, simpler backend configuration so the client can easily maintain content, sticky nav to improve user experience
PROJECT DETAILS:
CLIENT WEBSITE REDESIGN
A long-standing client returned for a full website redesign after we'd built a campaign micro-site together. I led the design from wireframes to launch, covering both the English and French sites and several custom post templates.